Wednesday, October 17, 2012

Why should you love online ads

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Why You Should Love Online Ads
            In general, internet users despise online advertising. Between all the display ads, pop-ups, and 30 second video advertisements, it is difficult to avoid building this hatred for ads on the internet. However, I think it’s time we take a step back and realize these advertisements aren’t just there to enrage us. They actually do have a purpose!
            Online advertising is a good way for businesses to do anything from familiarizing their brand, to pitching sales to online shoppers. Although some have questioned its effectiveness, internet advertising is a growing market that businesses all around the world continue to spend large amounts of money on. Which brings me to my point, without the revenue provided from online advertising, websites such as Google, Yahoo, and Facebook wouldn’t exist!
            Basically without those dreadful little 30 second ads before YouTube videos, there would be no website to provide you that video in the 1st place. In 2011, 96% of Google’s revenue was from advertising. 95% of Facebook’s total revenue was provided by advertising in 2010. Could you imagine the internet without any search engines or social networking websites?
It’s not just the big name sites that live on advertising revenue. No matter what website you are looking at, the ads are providing the resources to keep it up and running with fresh content. So next time one of those pre-video ads provokes anger, or a pop-up tries to ruin your day, remember that those advertisements are what makes the web such a beautiful thing.

Daniel Godfrey

Sources:
                  http://investor.google.com/financial/tables.html